Watch: The ROI of User Experience Design

Willy Lai will share what he has learned over his 18 year UX career with PayPal, Intuit, eBay, AOL, and numerous start-ups in Silicon Valley.

and with Cardiovascular Systems Inc Honorable Mention

Like a Pro(totyper): Prototyping for Lean UX

Wednesday, October 29, 2014
6:00 PM

The Creative Group
4225 Executive Square
Suite 300
San Diego, CA

Click here to RSVP

Happy October, UXers! We hope you’re keeping your cool during summer’s last stand, and maybe vacationing someplace where the leaves do that thing that leaves are supposed to do this time of year.

This month, we’re proud to offer up a panel of professional prototypers. These designers do prototyping in their daily work, either as their primary role or a fundamental part of their process. They often work within lean UX teams to design and test in collaboration with more traditional UXers. You’ll get to pick their brains, learn more about prototyping as a methodology and deliverable, and get advice on how to incorporate the practice into your own work.

This idea came from our Intuit lab tour event — which hey, by the way, thanks for attending! — where we heard a lot of feedback from folks who wanted to know more about the UX prototyper role that Intuit hires for. You’re smart cookies to be curious: prototyping is a hot topic these days, steadily gaining traction in design circles, and sometimes even replacing wireframes and mockups as a main deliverable. And since caring for our community is the name of our game, we wanted to throw together a little something to help you learn more about it.

We rounded up an awesome group of designers to make this possible:

Hooman Anvar
Principal, Hooman Anvar User Experience Design and Strategy

Adam Armstead
Senior Interaction Designer, Intuit, former Design Manager at TakeLessons

Elina Kim
Experience Design Prototyper, Intuit

Heather Daggett
Senior Experience Design Prototyper, Intuit

Chris Griffith
Staff Engineer, Qualcomm UX

Paul Hong
Moderator, SandCHI President

The Nobel Prize in Physiology or Medicine 2014
John O’Keefe, May-Britt Moser, Edvard Moser 
for their discoveries of cells that constitute a positioning

system in the brain

"Three neuroscientists who uncovered how the brain understands where the body is in space have won the Nobel Prize in Physiology or Medicine, judges announced today." Michael Keller

The Nobel Assembly at Karolinska Institutet has today decided to award the 2014 Nobel Prize in Physiology or Medicine with one half to John O´Keefe and the other half jointly to May-Britt Moser and Edvard I. Moser for their discoveries of cells that constitute a positioning
system in the brain

How do we know where we are? How can we find the way from one place to another? And how can we store this information in such a way that we can immediately find the way the next time we trace the same path? This year´s Nobel Laureates have discovered a positioning system, an “inner GPS” in the brain that makes it possible to orient ourselves in space, demonstrating a cellular basis for higher cognitive function.

Final Poster Design for Iranian American Society of Arizona’s Mehregan Celebration 2014

(C) Hooman Anvar 2014

User Experience Design
Secrets to Creating a Successful Product


Tuesday, October 14, 2014
7:30 PM

Qualcomm Building QRC (Qualcomm Research Center)
5665 Morehouse Dr.
Room 119-B
San Diego, CA

Click here to RSVP

"Good design is good business." Thomas J. Watson, Jr., IBM

In a world of quick to launch products and brutal competition, User Experience Design has become a vital differentiating factor in building desired, viable products in an efficient, economical and organized manner.

Hooman Anvar, a User Experience Architect, will focus on User Experience Design techniques such as rapid prototyping and customer validation. These techniques are essential to the Lean and agile methodologies. Whether you’re in an established organization or creating a startup, these techniques will be central to the success of your products.

Trained in cognitive sciences at the University of Pennsylvania, Hooman learned his craft of UX design in the Bay Area tech scene. Millions of people and transactions have used his designs. Think you might have a challenge for him? He’d love to hear from you.

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Ask the security guard for directions when you enter the parking lot.


Make sure to go to http://RefreshSD.org… and sign up for email announcements to get the latest info.

AGENDA:
7:30-7:45 - Announcements, Member intros
7:45-8:30 - Topic and Discussion
8:30-9:00 - The usual networking and geek tech talk

Follow @RefreshSD on Twitter for the latest Refresh updates as well as joining our email newsletter announcements.

Also check out http://SDTechScene.org for a list of all of San Diego’s Tech User Groups and a Calendar of Events.

101 Startup Failure Post-Mortems

"I have learned fifty thousand ways it cannot be done and therefore I am fifty thousand times nearer the final successful experiment." Thomas Edison

Good design is good business. Imaginative use of design helps to sell our products. Pleasant, efficient work areas contribute to better morale and productivity. Dramatic design in printed material increases its message impact.

The Vice President, Communications is responsible for coordinating all company design activities in architecture, interiors, displays, products, packaging and printed material.

Since design excellence concerns all areas of the business, you should make certain that all your people are aware of its importance.”

T. J. Waton, Jr.

http://www.ibm.com/design/blog-state.shtml

How we revamped our entire product in less than a week

"Time is often the scarcest resource for a startup. When you’re building a complex technology, how do you prioritize between laying the foundation (the back end) and packaging it delightfully (the front end)? How do you quickly define what you are building next and make sure that everyone is on the same page?"

The Startup Manifesto sets out 24 ways the next government can make the UK a world leader on digital innovation.